Stakeholder Engagement & Partners

The successful execution of our corporate responsibility strategy is very much dependent upon ongoing dialogue with our stakeholders. We engage with stakeholders in a wide variety of ways, both formally and informally. We strive to identify key stakeholders who are in a position to support or impact our corporate responsibility areas of focus and shape our thinking on material issues. We are deeply appreciative of our stakeholders and partners around the world who are helping Hilton Worldwide advance our responsibility and sustainability goals.

Strategic Partnerships

We believe there is huge value in partnering with organizations that have expertise in the issues on which we focus through Travel with Purpose. Partners bring their experiences to these issues, while we contribute our knowledge of hospitality, guest service and operations. The result is an opportunity to work in a public/private partnership approach to address societal issues. We seek partnerships at all levels to address the needs of our business and communities as effectively as possible. We work closely with partners to understand the context in which they are working and how a partnership approach can help us be more impactful in addressing issues such as improving the outcomes of volunteer service, repurposing waste, creating youth opportunities, preventing child trafficking and innovating around sustainable procurement, to name a few.

BSR works with its global network of nearly 300 member companies to build a just and sustainable world. In 2012, BSR and Hilton Worldwide launched the Center for Sustainable Procurement (CSP) to help global business procurement managers integrate sustainability into their purchasing decisions. We provide a unique set of research and information that will help make sense of the increasingly available product sustainability data. The Center is developing research, case studies and surveys on topics including incentives for category managers; metrics analysis that focuses on integrating sustainability into existing approaches such as "total cost of ownership"; educational guidelines, webinars and web content for companies to share with internal sourcing teams; and one-on-one and collaborative consulting projects for a small group of BSR members to examine current purchasing processes, develop solutions for integrating sustainability into decisions and share lessons collectively. In 2013, CSP released the findings of its first year of research on sustainable purchasing. In 2013, Hilton Worldwide joined BSR's Sustainable Lifestyles Frontier Group, a group of leading companies which are performing research and developing a framework for business to use in developing products and services that promote sustainable lifestyles.

The EPA Green Power Partnership is a voluntary program that supports the organizational procurement of renewable power by offering expert advice, technical support, tools and resources. Partnering with the EPA helps organizations lower the transaction costs of buying alternative sources of power, reduce carbon emissions and communicate leadership to key stakeholders. Hilton Worldwide has been a member of the EPA partnership for the last few years and purchased over 300 million kWh of renewable power in 2012 — the equivalent of the annual carbon dioxide emissions from electricity use of over 42,000 passenger cars and nearly 27,000 average American homes. Currently, Hilton Worldwide is ranked in the top 10 purchasers of sustainable power in the United States, and is purchasing enough renewable power to meet 94 percent of our electricity use.

In 2012, Hilton Worldwide announced multi-year partnerships with Feeding America and The Global FoodBanking Network to secure food and reduce hunger in communities where we operate around the globe. These collaborations will enable Hilton Worldwide hotels to collect safe, surplus food from conferences and daily food and beverage operations and make it available to those in need. Feeding America and The Global FoodBanking Network will connect Hilton Worldwide hotels with local food banks and their networks of local community agencies to facilitate food delivery to school feeding programs, food pantries, soup kitchens, hospices, after-school programs and other community programs that provide food to families in need of nourishing meals. Pilot projects are underway in seven cities across the United States, Egypt and Israel. In the first six months of our partnership with Feeding America and The Global FoodBanking Network, our hotels donated more than 17,000 pounds of food, equivalent to over 16,500 meals. Hilton Worldwide also works with Feeding America and The Global FoodBanking Network to provide volunteer opportunities with local food bank partners through its Global Team Member Volunteer Program, and tracks food donations through LightStay, its proprietary sustainability measurement system.

GlobalGiving is a leading international charity fundraising website that connects donors to global organizations and supports the exchange of funds needed to improve communities around the world. Each organization in GlobalGiving's database is vetted by a team of global experts against rigorous standards to ensure it has the capacity to manage financial contributions and make a measurable difference in local communities. Hilton Worldwide partners with GlobalGiving to facilitate donations from Team Members and provide Hilton HHonors members with opportunities to donate cash or points to projects that align with our Travel with Purpose focus areas. A key focus of our partnership is providing donation channels for disaster relief; and between 2011-2013, Hilton Worldwide Team Members and guests responded with more than US $2 million to emergencies in Turkey, Thailand, Japan and the United States.

As part of Hilton Worldwide's commitment to living sustainably and reducing our waste output by 20 percent by 2014, we work with the Global Soap Project (GSP), a nonprofit organization that recovers and repurposes soap from hotels that would otherwise end up in landfills. The Global Soap Project collects unused bars of soap from hotels around the world and reprocesses them into new bars that are given to populations at risk of sanitation and hygiene-related disease. In addition to donating soap from across our portfolio of hotels, Hilton Worldwide is investing US $1.3 million and providing our operational expertise and understanding of global supply chains to help expand the Global Soap Project's processing and distribution capabilities. As a member of the Global Soap Project's Board of Directors, we also are actively participating in the development of the organization's strategy and growth. In 2013, the Global Soap Projects’s operating partner, Soap Cycling, began collecting soap from our hotels in Japan. Since 2011, more than 700 properties have contributed over 270,000 pounds of soap to GSP and other recycling organizations, which has been processed into over 1 million new bars of soap. In 2012, the U.S. Chamber of Commerce Business Civic Leadership Center named our partnership with the Global Soap Project a Best Partnership finalist in its Corporate Citizenship Awards.

Our partnership with Good360, the world’s largest donation marketplace, allows us to connect surplus items from our properties to community organizations in need. Through Good360, more than 22,000 charities have the opportunity to claim items. Our hotels enter available items, such as towels, blankets or office supplies that we recover during renovations or that have reached the end of their commercial life, but are still usable, into LightStay, our proprietary sustainability performance management system.

Hilton in the Community Foundation is an independent registered charity and grant-making trust focused on supporting interventions in education and health. The aim of Hilton in the Community Foundation is to create brighter futures for young people, particularly those who face barriers due to their circumstances. Through the provision of equipment, training, support and opportunities, the Foundation supports small local charities across Europe. Hilton in the Community Foundation works closely with Hilton Worldwide through our Global Team Member Volunteer program and supports the activation of Bright Blue Futures in Europe.

The Institute of International Education (IIE) is among the world’s largest and most experienced international education and training organizations, and is committed to delivering international exchange program excellence to a diverse range of participants, sponsors and donors. IIE manages the Fulbright Scholarship and has worked with numerous corporate partners to implement international education programs. In 2013, Hilton Worldwide with IIE created the Hilton HHonors Teacher Treks program, a grant competition that recognizes teachers who build awareness of cultural diversity within the classroom. The program provides selected educators with an opportunity to see the world and bring their experiences back to their students. In our inaugural year, we sent 15 educators abroad to study cultural issues, which they will then discuss with students in order to celebrate cultures in the communities where they teach.

The International Youth Foundation (IYF) is a global organization that seeks to realize the power and promise of young people and, since its founding in 1990, has prepared nearly 16 million young people to learn, work and lead. In 2012, Hilton Worldwide President and Chief Executive Officer Chris Nassetta joined the IYF Board of Directors, and the company announced a three-year, US $3 million partnership designed to connect the company’s global expansion strategy with our commitment to creating opportunities for youth in the hospitality industry. IYF and Hilton Worldwide are partnering to provide economic opportunities to youth in communities across the globe. In recent years, the world has seen a staggering "youth bulge" — an overwhelming number of young people around the world who lack basic human necessities and stable employment, particularly in developing nations. The hospitality industry is a significant employer in the world, accounting for roughly one-tenth of global employment, with youth making up the majority of the industry’s labor force. To address this growing unemployment rate, IYF is building upon Hilton Worldwide’s commitment by developing tools and resources, implementing global youth workforce development programs and advancing thought leadership for the sector.

Points of Light empowers people to make a meaningful difference by providing access to tools, resources and opportunities to volunteer. In 2011, 4.3 million volunteers and 77,052 partners in 20 countries around the globe were mobilized through Points of Light. Hilton Worldwide partners with Points of Light to support our Global Team Member Volunteer Program, including project development and management for our annual Global Week of Service, Team Member volunteer resources and recognition. Hilton Worldwide is also a member of the Corporate Service Council and supports several initiatives including A Billion + Change, What Will You Bring to the Table? and Good & Ready. In addition, we are working with Points of Light and the Taproot Foundation to bring Hospitality + Service to the nonprofit community. Hospitality + Service is a first-of-its-kind initiative based on Hilton Worldwide's leading culture and service training programs. Hospitality + Service curriculum, workshops and leadership training equip nonprofit organizations with the tools, skills and knowledge to build enduring cultures of hospitality and client service and align this new culture with their organizational mission and values.

In 2011, Hilton Worldwide became the second U.S. hotel company to sign ECPAT's Tourism Child-Protection Code of Conduct supporting its voluntary principles to prevent child sex tourism and trafficking. As a subscriber to ECPAT's Code, Hilton Worldwide implements policies that condemn child trafficking and exploitation and provides training to help Team Members identify and report illicit activities. We also look for ways to raise awareness about ECPAT and the Code among customers and other stakeholders. Hilton Worldwide partners with Polaris Project to support our training in key markets across the United States.

In 2012, Hilton Worldwide became the hotel industry partner of Room to Read, a global organization dedicated to promoting and enabling education through programs focused on literacy and gender equality in education. Room to Read believes all children, regardless of gender or background, have a right to education, and by empowering children through education, they help people around the world achieve their full potential. Hilton Worldwide’s support has helped create opportunities for young people in India, Laos, Cambodia, Vietnam and Nepal. Together with Room to Read, we're funding girls' education, publishing local language books for young people and building dozens of school libraries in India and Sri Lanka over the next three years. In addition, we partner with Room to Read to develop training and career exposure opportunities for its beneficiaries, and donate complimentary room nights to Room to Read staff across our hotel properties in Asia Pacific.

The Sundance Institute is a global, nonprofit organization dedicated to the discovery and development of independent artists and audiences in film and theater. As part of Hilton Worldwide's efforts to educate and engage our guests about sustainability, we are partnering with the Sundance Institute to support the Hilton LightStay™ Sustainability Award. The Award, named after LightStay™, our proprietary system of sustainability performance management, supports the Sundance Institute Documentary Film Program, and awards grants on an annual basis to up to five documentary film projects focused on the global opportunities and challenges of sustainability.

Since 2001, Taproot Foundation has proven that pro bono service is a viable and reliable tool for strengthening nonprofit organizations. In 2013, Hilton Worldwide partnered with Points of Light and the Taproot Foundation to develop Hospitality + Service, a first-of-its-kind initiative based on Hilton Worldwide's leading culture and service training programs. Hospitality + Service workshops and leadership training equip nonprofit organizations with the tools, skills and knowledge to build enduring cultures of both hospitality and client service, and later align this new culture with organizational mission and values. Taproot Foundation will develop a Leadership Training program and translate Hilton Worldwide’s customer service evaluations into tools that can be utilized by the nonprofit sector.
In 2013, Hilton Worldwide and Vital Voices Global Partnership announced that they have joined forces to help end child trafficking. Together, they launched the Global Freedom Exchange, an innovative, multi-faceted educational and mentoring program targeting emerging and established women leaders. Global Freedom Exchange is intended to create an international network of activists by bringing together a select group of 26 women leaders from 13 countries to participate in a two-week interactive learning and networking program. This training program spanned three U.S. cities: Washington, D.C., New York City and Dallas, Texas — areas that have strong national and international resources focused on addressing human trafficking. Activities included opportunities to meet with government officials, donors and other NGO leaders to provide program participants with knowledge about funding, other support needs and to learn about collaborating with local law enforcement.